Marketing research

It is well know for all producers and distributors that business success depend directly on competent marketing campaign. In set of services for output of new products on Russian market TradeLine includes marketing support on all stages of collaboration. 


1 stage. Determination of the most promising niche for our client’s product. We make audit of the market and competitive environment. Our experience of many years work lets us make well pointed requests from our constant partners and forecast risks.  Our focus groups consist of buyers from chains and regional distributors.


2 stage. Choice of optimal conception for new product and its range policy. Selected ideas are to be tested by target group of consumers. Potential customers define degree of appeal of these variants.


3 stage. Adaptation of European product for Russian consumers. Translation and seting in conformity with Russian legislation of labels; design of packing, producing of etiquettes and packing, creation of promotional material, printing of printing produts – if necessary.


4 stage. Test of final product to forecast volume of sales and pricing. At this stage we recommend to make quantitative tests among final consumers. Basing on results you can define key markets and channels of distribution.


5 stage. Positioning of the product with detailed plan of marketing activity and choice of right time to enter the market. Realization of advertising company and demand stimulation, BTL-actions (sampling, present for buying, price operations in chains).


Our company offers different variants of collaboration: from full set of marketing actions till consulting